LANCO Finds Unity in “Rival” Music Video
ACM-WINNING GROUP LANCO RELEASE NEW MUSIC VIDEO
FOR UNDERDOG ANTHEM “RIVAL” TODAY
LANCO to Headline For Capacity Crowds Overseas as
Their HALLELUJAH NIGHTS TOUR Launches in London on May 1st
NASHVILLE, TN – Apr. 22, 2019 – Double-PLATINUM Arista Nashville band LANCO released their new music video “Rival” today. The first track from the band’s upcoming sophomore album, which already boasts over one million streams, follows their No. One selling and critically acclaim debut HALLELUJAH NIGHTS. In the music video directed by Peter Zavadil and filmed in Nashville, LANCO brings together a diverse crowd from all walks of life who have overcome judgment cast by others. They amplify the power of unity by bulldozing through defeating moments together alongside a compelling live performance. Fans can watch the music video for “Rival” here.
“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” said Lancaster. “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”
Fans can get a behind the scenes look of LANCO’s “Rival” music video here:https://www.youtube.com/watch?
ACM “New Group of the Year” once again tapped producer Jay Joyce for the track that was written by frontman Brandon Lancaster and drummer Tripp Howell as it curates “thumping beats, soaring guitar riffs and a sing-along chorus” with “a sound reminiscent of Arcade Fire” (Billboard). LANCO was able to “rile up the crowd with their catchy performance” (CBS) of “Rival” during the 54th annual ACM Awards, as it served as one the best moments of the night for Associated Press, Billboard, Country Living andRolling Stone. They will continue that moment at Stagecoach this weekend, before heading overseas with their headlining HALLELUJAH NIGHTS TOUR. The UK trek will launch May 1st at London’s O2 Academy Islington, with opener Bailey Bryan.
LANCO has paved the course for critical acclaim with the success of their 2x PLATINUM single “Greatest Love Story” which became a multi-week chart-topper. Following the release of their No. One selling debut album HALLELUJAH NIGHTS, which has over 550 million streams, both moments were historical in Country music as Lancaster became the first artist in 10 years to have a No. One on the chart is solely written by that artist, while LANCO served as the first Country group in a decade to appear at the top of the Billboard Country albums chart with a debut album. LANCO recently earned their first award as ACM“New Group of the Year” and has garnered additional nominations from the CMT, CMA, AMA, and iHeartAwards, while Lancaster became the first member of a group to ever win NSAI’s “Songwriter/Artist of the Year.” This summer, they will perform at Country music’s biggest festivals after serving as direct support for Luke Combs’ “BEER NEVER BROKE MY HEART TOUR.” Fans can connect with LANCO onFacebook, Instagram and Twitter. For more information, visit www.lancomusic.com.
