“Never Say Never” Premiering Across Country Radio Now
 Song Released Today in Tandem with Official Lyric Video
Grammy-nominated multi-Platinum superstar Cole Swindell releases “Never Say Never,” a duet with BBR Music Group’s fast-rising new artist Lainey Wilson today and is available at all digital service providers. Swindell co-wrote the duet with Jessi Alexander and Chase McGill. “Never Say Never” is the Georgia native’s 12th career single and the follow-up radio single to his back-to-back No. 1 hits “Love You Too Late” and most recently his milestone multi-week, 10th career No. 1 hit “Single Saturday Night,” which has already logged over 245 million streams globally. “Never Say Never” is also the follow-up single to Wilson’s No. 1 smash hit “Things A Man Oughta Know,” which is still streaming more than three million times each week since it peaked in September.
The highly anticipated duet is premiering across country radio now. “Never Say Never” will go for official radio adds on Monday, November 22.
“Never Say Never” is being released in tandem with the release of the lyric video HERE.
“I am so excited to release ‘Never Say Never’,” said Swindell. “I wrote ‘Never Say Never’ with Jessi Alexander and Chase McGill in 2018 about a relationship you just can’t stay away from. I have been a fan of Lainey Wilson’s for a while now and what she brings to this song is everything it needed. So glad it’s finally out!”
“’Things a Man Oughta Know’ was such an incredible ride, I can’t wait to get this next song out into the world and see where it leads,” said Lainey Wilson “It makes the journey that much more special that I get to share it with a friend this time around—I’m looking forward to playing it for y’all and I’m sure Cole is too!”
Click HERE to purchase/download “Never Say Never.”
Swindell recently wrapped his tour with Thomas Rhett’s Center Point Road Tour and has been on the road headlining his own dates. He will perform on the just announced CBS presents NEW YEAR’S EVE LIVE: NASHVILLE’S BIG BASH, Friday, Dec. 31 (8:00-11:00 PM, ET/PT, 11:30 PM-1:30 AM, ET/PT) on the CBS Television Network. The special will also be available to stream live and on demand on Paramount+.