TWITTY & LYNN TOGETHER AGAIN: DUO FEATURING TRE TWITTY AND TAYLA LYNN

Fifty years ago, Conway Twitty and Loretta Lynn were well on their way to becoming arguably the greatest country duet partners of all time, alongside equally impressive solo careers. The torch has now been passed to a new generation. On Oct. 10, 2024, Conway and Loretta’s grandchildren, Tre Twitty and Tayla Lynn, will release their new video, Cookin’ Up Lovin’ filmed over two days in the quaint West Texas town of Marfa, at the intersection of Route 90 and Old Lonesome Road.

Marfa is a creative arts hub in the Big Bend region of the Lone Star State, about three hours southeast of El Paso. It was first made famous in the mid-1950s as the backdrop for Giant, an Academy Award-nominated western starring Rock Hudson, Elizabeth Taylor and James Dean, and more recently for the Coen brothers’ Oscar-winning No Country for Old Men in 2007.

Directed by Steve Jawn and produced by his wife Dani Jawn with The 10:10 Creative, the video for Cookin’ Up Lovin’ evokes the early-sitcom approach of a TV marriage, as seen in All in the Family and I Love Lucy. Twitty and Steve Jawn share a passion of cinematic history and drew inspiration from the 2019 Quentin Tarantino comedy drama Once Upon a Time in Hollywood, especially the ’60s-styled commercials inserted into the middle of the video.

Described by Rolling Stone as “… a darn fine song to boot,” “Cookin’ Up Lovin’,” co-written by the duo with country recording artist Shelly Fairchild and veteran songwriter Mark Narmore, is a saucy two-stepper that fits Jawn’s tongue-in-cheek approach. “We filmed at a campground called El Cosmico, where all the trailers are painted in vibrant colors. Since we wanted this fake TV couple of Twitty and Lynn to be living in a trailer park, it worked out great. The bar we used is one of only a few bars in the neighborhood, so it was all very real. And then the gentleman who rented us the Ford LTD Tre drives in the video looks so much like a quintessential small-town Texas sheriff,” Jawn says, laughing, “that he even has a cameo in the final dance segment.”

“We had an absolute blast filming,” Lynn says. “The town was so welcoming and had the most amazing vibe. It was the ideal backdrop for this song, and that’s all due to Tre scouting the location for us.” Twitty discovered the El Cosmico campground on a previous photo shoot in Marfa and knew it would have just the right feel for a Twitty & Lynn video.

On the road, Twitty & Lynn deliver their version of their iconic grandparents’ music alongside their own new music to thousands, with well-over 100 dates booked nationwide in 2024. In perfect foil to one another, Tre takes a calm, methodical approach to performing, while Tayla arrives on stage with explosive energy, not unlike the way Conway tempered fiery Loretta for so many years.