Hereford, Texas native Randall King is embarking on a new sonic chapter as he ushers country music Into The Neon with his 18-track sophomore album, available today.

“We are officially in the Neon era baby,” proclaims King. “The TONK factor is on and set to 11!”

With inspiration drawn from the hues of neon that backlit his budding career – inclusive of the glowing skies in the plains of West Texas where he was raised and the radiant signs of the nearly 150 honky tonks he performs in each year – Into The Neon is a humble recollection of King’s experiences and observations.

“Sonically, this album represents a sound I’ve been honing in on for some time,” shares the west Texan of his 7-year journey. “Lyrically, the album’s a little bit of everything, just like life: heartbreak songs, two-steppers and love songs, all are mostly true stories of life along the way.”

Co-produced by King alongside Jared Conrad, his second full album for Warner Music Nashville incorporates a unique blend of the influences from icons and modern masters alike who have inspired King’s sound; inclusive of the timeless country twang of George Strait and Keith Whitley, and the blood pumping, Y2K-era rhythms of Dierks Bentley and Gary Allan.

Opening track “One Night Dance” kicks off the project with a spark, as the narrator shares a dance with a girl at the bar and is determined it won’t be their last. As the plot progresses, King traverses from toe-tapping waltzers “When My Baby’s In Boots” and “Tonk ‘Til I Die;” to the yearning lament on “I Could Be That Rain.”

Laying it all on the line with songs that could just as easily be enjoyed while slow dancing under the starry night sky or while two-stepping at a local honky tonk, King simultaneously showcases a sense of maturity with introspective tracks “Hang of Hangin’ On” and “I Don’t Whiskey Anymore.”

King is currently on the road, with upcoming headlining shows in Springfield, MO; Baton Rouge, LA and more.